Attwood Beck brand

In the recruitment industry it is essential to engage with people and project a strong brand personality. We recommended that Attwood Beck, a start-up IT sales recruitment company, start building recognition and establishing its credentials on the back of a strong identity which could be recognised throughout the industry.

The development of the brand and logo was an iterative process, as the client was very open to our ideas. Having brainstormed and developed a number of initial approaches, we used these as a foil for the client to react against.

At the second stage, a clear favourite emerged and the concept was developed to illustrate how it could translate to the various communication materials that the company would require.

The final logo features a ‘loop’ device based upon the A and B of the company name. This was styled to be both instantly recognisable and as a unique trademark that the company could own.

To find out how we can help communicate your brand, call 01992 500 990 or use our contact form.

The brand identity has given Attwood Beck an instant impact and presence within the sector that helps them to stand out in a crowded market.