BRS Web Site
BRS operates one of the UK’s largest truck rental fleets with depots up and down the country. Renowned for going the extra mile, BRS asked us to develop a web site that would help to communicate the fact that the business offered so much more than just the rental of trucks.
Our strategy was to develop a ‘solutions selling’ approach, highlighting the benefits and value that BRS added, rather than just describing the mechanics of how they actually deliver. Backing this up was a drive to add a human face to the business, leading us to profile personnel from all areas of the business, from CEO to lorry driver.
The site was architected in such a way as to outline various products and services offered by BRS, whilst cross-selling the benefits of other areas of the business that new – and even existing - customers may not appreciate or be aware of.
Finally, the site also provided direct log-in access to the various online tools that BRS provide for their customers that had previously been dotted across several different web sites. This perfectly fitted the BRS ethos of one number to call 24/7, being one web site that provides access to BRS 24/7.
To find out more about our web development services, call 01992 500 990 or use our contact form.
The web site has enjoyed a significant increase in traffic since the redesign, and effectively communicates the added value services which helps set BRS apart from their competitors.
