BRS/Renault Trucks

BRS/Renault Trucks operates one of the UK’s largest truck rental fleets with depots across the country.

The new web site was designed to act as an online presentation. Key information is presented quickly in a slideshow format for those visitors that prefer to ‘act now’, while additional supporting information is available deeper in the site for those visitors who prefer to ‘browse’.

The content of the web site was sub-edited to ensure it was keyword rich for improved search engien performance, whilst the Legislation and News section provides lots of good ‘search engine food’ for additional SEO impact.

The web site was built upon a CMS to allow ease of editing by the Renault marketing team and also integrated with existing online systems.