Ransom Consumer Healthcare

When leading mosquito repellent brand Mijex was re-launched with the support of intrepid explorer-cum-adventurer, Colonel John Blashford-Snell, our client asked us to build a fun micro-site to help support it. We produced a creative treatment based around an illustrative style, developing a comic-strip version of our brand spokesman, as well as stylised mosquitoes and midges. The web site was enhanced with animated Flash which brought the story of the brand to life providing movement and engaging effects to the customer experience.

We developed brand micro-sites for Aloe Dent, a ranage of natural toothpaste and mouthcare products and Aloe Pura, a arange of natural skin care products. Each site offered visitors sample products and value-added content on registration, helping to acquire and retain new customers to the brands.

Australian Tea Tree is a range of natural tea tree oil based skin products. We launched the site with a cross-promotion with 20th Century Fox who were promoting the Australia movie, starring Nicole Kidman and Hugh Jackman, with free giveaways, DVDs and the chance to win a holiday.