Schwabe Pharma UK

The web is core to the business, with increased sales via the online store, brand building through the corporate web site and customer and promotional support through the brand micro sites.

Schwabe Pharma asked us to create a web site that would provide both a corporate presence and an online shop for them. They also required separate micro-sites for each of their brands.

We worked closely with Schwabe to ensure that we developed a web site that would complement their overall communications strategy, ensuring the online message closely aligned with existing public relations and publicity activities.

We developed a shopping experience that was both easy-to-use for customers, and powerful enough to enable Schwabe to run a series of special offers and promotions to stimulate sales, encourage sampling and to support other promotions.

In terms of architecture, the brand web sites were developed to work both within the main site and as their own entities, with shopping functionality common across each site.