Customer experience design
We believe the customer experience is key to every brand's success. From the first customer engagement, through the first purchase or booking made and onto loyalty and retention, the journey your customer takes with you needs to be rewarding at every stage. That experience needs to be carefully addressed at each and every customer touchpoint. From the design of a mobile app, to the tone of voice of the copy in an e-newsletter to how many clicks a visitor needs to make on your web site, we consider the whole journey to help our clients delight and retain their customers.
Customer experience, content and design services
Analysis & research
To develop the best possible experience for your customer we first need to get to know you, your brand and the market in which you operate. After that we work with you to get to know your customers, defining your audiences, undertaking customer research and understanding their drivers. Then we're in a position to design a great experience.
Design
When we talk abourt design, it's not just about the creative design, though that's important of course. To us design goes much deeper, encompassing the whole experience. All aspects of the shape, structure, look and feel of the site is developed and, where appropriate, tested in order to optimise the final site for usability, accessibility and compatibility.
Copywriting
Writing for the web and mobile is a different discipline from other forms of copywriting for three main reasons: the medium itself; the way that people find it; and then how they interact with it. We'll make sure your content is written in a compelling and engaging way, being easy to read and written in a way that appeals to your audience. We also remember that your content needs to be easily found by search engines, so we pay attention to the search engine friendliness of the copy too.
Content strategy
We can help develop a content strategy for you, from planning the initial content to helping to plan for ongoing updates such as blogging, pod casts and social media posts. If your project is multi-lingual we can help develop a localisation plan including arranging translation, taking into account cultural variance, ensuring the design has the capacity for differing word counts and considering the implications for search marketing.
Enhanced content
A truly engaging customer experience makes use of many different types of content and media that are most appropriate for the communication task in hand. We can enhance your content with animation, video, motion graphics, music and sound.
