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Search Engine Marketing (SEM)

Paid search marketing applies to the paid search results of search engines. These results typically appear on top of the organic listings and can appear to the right as well. They are marked as "paid or sponsored" ads so as to distinguish them from the organic listings. Paid search marketing attracts about 20% of searchers and can bring about instant results.

With the abundance of paid search engine marketing opportunities that are currently available, it can be quite a task to keep up with all of them. experience engine can professionally manage your PFI and PPC campaigns giving you the best return on your investment. PFI programs allow you to instantly add your web site's pages to a search index. PPC programs will allow you to gain top exposure in the sponsored results of many of the Internet's most popular search portals.

Google Adwords

The AdWords pay per click advertising program allows instant exposure on Google as well as its vast array of search and contextual partners. AdWords are simply short text ads that appear next to Google and partner search results including AOL, Ask, Earthlink, Netscape, Shopping.com and many others. Additionally they can appear within many applications such as Google Groups and GMail. You can also choose to have your ads appear across multiple contextual partner sites as well.

You decide which keywords display your ad for and what you're willing to pay for each click-through. AdWords pay per click advertising program offers advantages not found in any other online ad program, but the most important one is the return you can get on your investment.

  • Pay Only For Results: With cost-per-click (CPC) pricing, you pay only when a customer clicks on your ad, regardless of how many times it's shown.
  • Automatically Get the Lowest Price: Pay the low minimum price for any keyword. Minimum CPC's start at 5 cents and vary by keyword. Or pay more to get more exposure. Either way, the AdWords Discounter ensures you pay the lowest amount possible to keep your position.
  • You Can't Be Locked Out: Your click through rate and CPC together determine where your ads are shown, so better ads rise to the top. That means no one can lock you out of the top position.
  • Ads Go Up Instantly: There's no three day posting delay with Google. Once your account is created, your ads appear within minutes, connecting new customers with your site immediately.

Yahoo Sponsored Search

Instead of looking for customers, what if they found you? Yahoo Sponsored Search pay per click advertising allows instant exposure on Yahoo as well as its vast array of search and contextual partners. Yahoo Sponsored Search consist of short text ads that appear next to Yahoo and partner search results including All The Web, Alta Vista, Dogpile, Excite, InfoSpace, Metacrawler, Web Crawler and many others. Additionally they appear on portal and content sites such as CNN, Consumer Review Network, ESPN and many others.

Only Sponsored Search gives you the following:

  • Reach: Reach over 90% of active Internet users. Sponsored Search prominently displays your business in search results on leading sites like Yahoo!, MSN and AltaVista.
  • Extend Reach Beyond Sponsored Search: Content Match™ complements your Sponsored Search campaign by displaying your listings alongside relevant articles, product reviews and more.
  • Maximize Your Return on Investment: Advertise to people who are already searching for what you sell. And pay only when a customer clicks on your listing.

MSN Ad Center

Search is what people do to find what they want, and today, 39.1 million people every month do just that on Bing. Using Microsoft adCenter, search marketers can reach that audience. Even better, advertisers can specifically target the segment that is more interested in their offerings, producing greater ROI.

Apply the strengths of Microsoft adCenter pay per click advertising and bring the right traffic to your site. Advertising on Bing is enabled by Microsoft adCenter – a robust advertising platform that includes built-in reports that help to fine-tune your campaigns so it performs to it maximum potential.

Key features include:

  • Pay only when people click your ads.
  • Set your own price per click.
  • See when your clicks lead to sales.
  • Target your ads to the times, places, and customers you want the most.
  • Use built-in tools to get keyword ideas, audience information, and detailed reports on your ads.