services

Social media optimisation

Social Media Optimisation (SMO) takes internet marketing strategies to the next level. The combination of SEO with SMO can result in huge traffic flow to your website. experience engine SEO provides comprehensive SMO services that will naturally increase the popularity and traffic to your website.

If search engine optimisation is about breaking down crawling barriers to help the engines fully index your site, social media optimisation is about knocking down site walls so content can be easily found, distributed and shared by the community. Social Media Optimisation is a marketing strategy that primarily concentrates on the social media to attract unique visitors to your website. Social Media Optimisation makes use of social media sites to raise visibility on the Internet and to promote products and services. Social media sites are useful for building social (and business) networks, and for exchanging ideas and knowledge.

Social Media Marketing uses podcasts, wikis, blogs, online videos, photo sharing, news sharing, message boards, and posts on social networking sites to reach a large or targeted audience.

The most astounding feature of the SMO is that building links or making your website visible in social media searches is far easier than that in a search engine. The use of blogs, social bookmarking, podcasts, vlogs etc is also one of the best ways of improving traffic without needing the assistance of a search engine.

Why Social Media Optimisation / Marketing?

The real benefit to optimising your site for social media is it inspires you to create excellent, keyword-rich content, which in turn can help build your online and offline brand, increase quality inbound links over time, make you a subject matter expert, and expose your content to thousands of new visitors. It reinforces what you should be working towards through your search engine optimisation campaign.

  • You can reach a large number of people in a more spontaneous way without paying large advertising fees.
  • The use of blogs and social and business networking sites can increase traffic to your website from other social media websites. This in turn may increase your Page Rank, resulting in increased traffic from leading search engines.
  • Social media complements other marketing strategies such as a paid advertising campaign.
  • You can build credibility by participating in relevant forums and responding to questions.
  • Social Media sites have information such as user profile data, which can be used to target a specific set of users for advertising.