Website analysis and review
As an online business it is important for you to measure, analyse and understand the effectiveness of your online marketing activities.
It is important for you to understand the leads generated, unique and repeat monthly visitors, areas of site visited, time spent, drop off rate, referring sites, campaign response rates and conversion rates by keyword, by search engine natural search results, by paid inclusion or pay-per-click program.
It is important for you to understand which affiliates are generating the maximum revenue.
experience engine has enormous experience in effectively setting up third party web analytics tools such as Google Analytics and Web Trends. We will work with you to configure and set up these tools.
Once the tool has been setup, we can help with analysis and interpretation of the web analytics data. Interpretation of data is the key for assessing site performance, identifying marketing channels that deliver the highest ROI and optimising the site content and layout for generating maximum conversions.
