So, why do you want a web site?
When creating a web site there are some important questions to be asked which will influence the final result. "Why do you want a web site?" "Who do you want to communicate with?" "What do they want?" "How can you communicate your message in the best way?"
A successful web site design will answer all of these questions. Too often organisations produce web sites that say what they want them to say, not what the audience wants to hear. If a visitor cannot find what they are looking for, or is frustrated by the experience, they will quickly leave. A common mistake is to confuse a web site with advertising. The web is a very different medium however, in that when a consumer visits, they have already shown interest. There is no need to try to grab attention, as you already have it.
Successful sites will lead the visitor through a journey. This journey needs to start at the beginning with a clear introduction to the organisation and site. All possible roads should be signposted so that the visitor will know which path to take. Along the way, the visitor should be reassured that they are travelling in the right direction. Once they reach their destination, they should find what they are looking for, and not be disappointed by false promises. At the end of their trip, the visitor should not only have found what they are looking for, but also have had a pleasant experience which leaves them with good feelings towards the brand and organisation.
Most sites will focus on the potential customer, and while these obviously need to be catered for, attention should also be paid to other communities who also need to be served. Each site will have different communities but some common examples are: existing customers looking for after sales support, current and potential employees, current and potential franchisees, investors, suppliers, interested onlookers such as journalists, analysts and industry commentators.
So, why do you want a web site? experience engine can help you make that decision to ensure that your site really adds value to your business. Call 01992 500990 or use the contact form for more information.
